Fans of the Chrysler brand may also be aware of Mopar, an industrial partnership between the American automaker and Fiat, that provides breakthrough service and parts as well as customer-care initiatives to drivers all across the globe.
Well, for the upcoming SEMA, or Specialty Equipment Market Association Show, in Las Vegas, Chrysler Group is outfitting many of its new models, 20 to be precise, with Mopar genuine parts and showing them off in a special exhibit which will span across 15,300 square-feet.
Why such dedication to its Mopar division? Well, as CEO and President of the Mopar brand, Pietro Gorlier, explains it: "With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization."1
In addition to offering full customization, high-quality Chrysler parts and more, Mopar can also be credited with a lot of innovative firsts in the industry such as:
- Vehicle-information apps
- Electronic owner manuals
- In-Vehicle Wi-Fi
- Electronic Vehicle Tracking Systems
- wiAdvisor factory-connected tablet for vehicle diagnostics
- wiTech which supports the above technology
- and the 2011 Mopar Challenger Drag Pack - a more than 500-plus cubic-inch V10 drag race package car
So, as you can see the Mopar brand is quite the important addition to the Chrysler Group. If you'd like to learn more about it and the available parts of the lineup, we invite you to visit the official site: www.mopar.com. Or, to talk to someone, in person, we invite you to visit A..M. Maus and Son at our convenient location of 21 Maus Drive in Kimball, MN, any time.
Source: 1 http://media.chrysler.com/newsrelease.do;jsessionid=0F05EA623A8912D0820F33B23351B24C?&id=14940&mid=1