Have you experienced the Cherokee Effect? We waited patiently for the one and only Jeep Cherokee to arrive at A.M. Maus and Son, and now that it's finally here, we can give our Kimball, MN customers a new invigorating experience found uniquely in the Cherokee.
To heighten the excitement, the Jeep brand's paired up with NBCUniversal to bring even more stardom to the "Cherokee Effect" marketing Campaign. Celebrity representatives include Sarah Hyland of "Modern Family" (USA), Terrence Jenkins of "E! News" (E!), Kyle Richards of "Real Housewives of Beverly Hills" (Bravo), and Baron Davis of "How I Rock It" (Esquire Network). All NBCUniversal talent will be part of a series of vignettes in an off-road setting in Joshua Tree National Park and on-road in L.A.
The airings begin on Dec. 9 on all aforementioned networks. The first face on the screen behind the wheel will be Kyle Richard's during the 8 p.m. EST episode of "Real Housewives of Beverly Hills." Like Richard, the airings will feature the celebrity alongside his/her show.
"Our goal was to develop a unique launch concept that allowed us to bring to life the spirit of curiosity and discovery that is enabled by the all-new 2014 Jeep Cherokee," says Kim Adams House, Head of Advertising for the Jeep brand.1
Adams House also says that the Jeep brand's collaboration with NBCUniversal aligns beautifully with the brand's "Built Free" advertising campaign that highlights the human hunger for discovery.
Start your adventure here by stopping into our showroom anytime during regular business hours. We're happy to introduce you to the rest of the new Jeep vehicle lineup, and arrange a test drive at your convenience.
Source:1http://media.chrysler.com/newsrelease.do;jsessionid=B448385127FD176FCE7775C91839F049?&id=15141&mid=1