Everyone here at A.M. Maus and Son loves hearing what the automotive rumor mill is churning out. But, sometimes we have to remind ourselves that most of the time they are not 100% true. Recently, we've heard whispers that Chrysler has decided to steer away from the marketing strategy that proved to be a major success for the automaker. But, today we are delighted to report that that is one-hundred percent rumor. In fact, not even a fraction of this is true.
Since the beginning of the 'Imported from Detroit' campaign auto enthusiasts have loved it. And, since its 2011 Super Bowl debut, even more ad-spots have been created to further promote the new Chrysler lineup. Recent ads have starred Motor City celebrities like Motown Records founder Berry Gordy, fashion designer John Varvatos, and rapper Dr. Dre. So, like the old adage goes, if it ain't broke why fix it.
Rather than replacing 'Imported from Detroit,' the American automaker has plans to further the campaign through new venues. For example, a clothing line from Carhartt, and sponsorship of events like the Detroit Jazz Festival. We are quite excited to see what the marketing team at Chrysler HQ has in store to let drivers in Kimball, MN and beyond know that the American-made Chrysler lineup delivers luxury, style, and the latest technology.
We can't wait to see the developments of the 'Imported from Detroit' campaign. Until then, we encourage you to swing by A.M. Maus and Son to learn more about the Chrysler lineup, including the Chrysler 300 and 200.