At A.M. Maus and Son we've been in the car dealership for a pretty long time, since 1928. In the course 85 years we've acquired a little bit of history along the way, and soon we'll be acquiring some more with the Jeep Brand's release of their new subcompact vehicle: the Jeepster.
Set to be unveiled this march at the Geneva Auto Show, this new car actually carries a little bit of history itself. Jeep Brand groupies might recognize the name "Jeepster" and they'd be correct in their automotive lineage. Before there was the company we now know as Jeep, there was Willys-Overland Motors (Willys for short).
Willys specialized in making both "military Jeeps" and "civilian Jeeps" during the early 20th century. With the civilian edition they started branching out and manufacturing the Jeep Wagon and Jeep Truck. Willys started to realize their lineup had a size gap and they developed the Jeepster which sold from 1948 to 1950 and again from 1966 to 1972.
Like its predecessor, the Jeep Brand realized that with the impressive sales numbers it has been churning out, and the increased first-time buyer interest, they needed to build a smaller car that would appeal to a different audience while still maintaining the Brand look and feel, and thus the new vehicle and homage.
This subcompact will still be available in four-wheel drive, like other models in the fleet, as well front-wheel drive. You probably won't see the Jeepster smashing through large muddle puddles or climbing over boulders in the woods with its bigger siblings, but for those drivers looking for a smaller car that is still formidable, this new Jeepster should definitely be considered.
We hope you've enjoyed our history lesson for the day. Whether you'd like a more in-depth lecture on the automotive industry or simply further information on the Jeepster and when you can expect to see it on our new inventory listing, contact us at our Kimball, Minnesota dealership.